Desktop publishing (DTP) is a computer-based publication of various types of digital documents or content. It is simply told that all publication materials that we see every day including advertisements, posters, announcements, and even social media posts, which are printed or published online, are using the DTP service.
In the early of its invention, DTP offered superior benefits that allowed everyone to create and self-publish any type of content which was previously created with traditional publication service. There are now tons of computer software that can produce any kind of material for publication.
In recent decades, DTP looks different compared with its embryonic stage. When computer technology is getting stronger, superior graphics with higher resolution are processable as they will enhance the documents’ appearance. These very powerful visual communication materials can be both printed or published online to reach wider audiences. Regardless of the controversy of some unprofessional designs, desktop publishing still provides more benefits and is more relevant when online interactions are dominating today’s socialization.
The benefits of DTP compared to traditional publishing
Today markets are different from the traditional markets that we saw several years ago. Since the internet is familiarized at every level of human civilization, the way people are doing transactions constantly moves into the digital platform thus branding and marketing campaigns that rely on DTP service become very crucial in every new business.
Desktop publishing has been very popular in brand building for several reasons. In this digital era when people can access information everywhere with their smartphones, desktop publishing become a go-to solution for every branding and marketing strategy.
To meet current requirements, DTP is now set primarily for smartphone users. Professional DTP designers could provide an accurate and appropriate layout that works effectively on smartphones. Since smartphone comes in different size and specification, responsive design is now another thing that should be handled carefully thus every content can have a similar impact on every potential customer’s screen. It was never considered before in the era of printed content.
DTP now becomes a primary service in several language service agencies that offer multilingual content for global publication. This combo service involves professional translators and graphic designers working together in creating the most impactful marketing content for every target country in the world.
As DTP and the localization agency are in collaboration to create the most impactful and selling materials for global audiences, the original file format is now set to be more adjustable and editable for every publishing purpose, both internet, and print. DTP service providers should make sure that the contents, language, and other design elements have met the publishable criteria and standards.
In some cases of DTP translation, irresponsible designers often broke the original designs because they were not formatted properly. This occurred because of text expansion or contraction since every language has different rules and writing styles.
In this era, DTP software is capable to handle raw format of materials that are more editable and adjustable. Yet, language experts still constitute an important role to make the translation version culturally acceptable. Therefore, it is very important to trust your DTP translation to experienced service providers that understand your needs and goals.